Insurance is a business based on trust and relationships, and video marketing can be a great tool in your arsenal to cultivate those relationships with customers. It lets people see you face to face, helps you make connections that you can’t make via text, and can do a lot of heavy lifting in terms of […]
Showing Compassion Through Social Media
Cultivating empathy for your audience helps you connect with them better and give them better service—and it also helps you develop more effective marketing messages. Here’s how to incorporate compassion and empathy into your social media strategy. Know your audience—inside and out. It’s important to understand the people you sell to. Write up a customer […]