Despite all the effort businesses put into advertising and marketing across different mediums, perhaps the single most effective way to generate more business is through a personal referral. People trust their family and friends far more than advertising and marketing messages, no matter how strong our messaging. But whereas you control your own advertising and […]
Four Ideas for Growing Your Social Media Reach
Social media can transform your marketing, helping you reach new customers in important market niches. But it’s not always easy or intuitive to build a strong social media following. And chances are, if you run your own insurance business, you don’t have a lot of time to devote to social media. Here are some things […]