If you’re looking for novel ways to reach customers online, video can be the way to go. Building your own YouTube channel, hosting videos on your website, and publicizing them via social media can all be great ways to get attention, attract new customers, and build awareness about the coverage you offer. Here are just a few ways you can use video to expand your insurance business.

Working through an insurance agent used to be a lot more common. Today, it’s easy for customers to get immediate quotes online and purchase insurance directly from the companies that originate it. For insurance agents in many lines of business—especially in consumer-facing coverage—it can be more difficult than ever to persuade customers that your services aren’t just valuable, but necessary.