So you’ve got a promising prospect who tells you they’re interested in the insurance you sell—and asks you to keep in touch. Or maybe you’ve got a list of leads that you’re trying to build into an effective business. There are plenty of ways to nurture those leads toward a sale, but it helps to have a specific system. Here are a few tips.

Customer service is more than crucial to an insurance agent’s business. It’s also an important sales and customer retention strategy. Here are a few ways to manage your relationships with customers better—and give back in a way that keeps them around, even if they get a lower quote elsewhere.