Want to drum up more homeowners’ insurance business for the holidays? Here are a few tips to get you out of your current marketing rut and get in front of more customers who need homeowners’ insurance.

Market to new homeowners. Develop a marketing program targeted to new homeowners in your neighborhood. Send them something of value—like a checklist of tips for new homeowners that includes buying homeowners’ insurance.

Does your website need an overhaul? If you haven’t updated it in a few years, chances are it does. Your website can be an important source of business, and it’s crucial to keep it current and in line with what your customers and potential customers expect. Here are a few tips to make sure you’re getting the most from your website—and your customers are, as well.