Most people think earthquake insurance should be an easy sell in California. But a lot of agents and brokers in the state know that this isn’t always the case. It might surprise some people to learn that, even though California has a 99% chance of experiencing a 6.7-magnitude earthquake or larger within the next three decades according to the US Geological Society, only about 12% of homeowners in the state have earthquake insurance.
So why don’t more people buy earthquake insurance? Here are a few reasons—and some strategies to counter these objectives in a sales situation.