Instagram is a social media platform based on visual content, where users can share images and short videos. And it’s huge—almost 400 million people use it. There are more users on Instagram than on Twitter—which means it can be a very valuable marketing tool. Yes, even for insurance.
It’s not uncommon for insurance agents to dismiss Instagram as a useful social media platform for marketing. After all, insurance isn’t a “visual” business—not like cooking, say. You don’t have a beautiful finished product at the end to take pictures of.