Prospecting for Insurance Clients: Look Under Every Stone

Prospecting can be the most difficult part of an insurance agent’s job. You can do it actively—scouring places like LinkedIn or visiting your local business organizations to find those who need the insurance you sell—or you can do it passively, with a properly SEO-optimized website and a good referral program, among other ideas. Here are a few tips for driving insurance prospects to your business.

Should You Still Advertise on Television?

People still watch television. According to a recent Nielsen report, people watched approximately 141 hours of television per month in the third quarter of 2014. But with all the other ways available to reach your prospects these days, is television worth the investment? Here are a few things to consider before you decide.