Chatbots are ubiquitous these days. These AI computer programs simulate a conversation—either via voice or text. Some can be quite convincing, and there’s been an uptick in applying this technology to customer service—including among insurance companies.
Insurance is an industry based on relationships. Staying top-of-mind with key customers by reaching out on a regular basis can go a long way toward cultivating those relationships—but that takes a lot of time.
The good news is that you can automate a great deal of this process—even if it’s personalized. There are many ways to stay in touch with large lists of customers—and generate interest among new prospects—with the click of a button. Here are some simple ways you can integrate automation into the work you’re already doing—and see results.