Selling Insurance to Younger Customers

Millennials-those born between the early 80s and the early 2000s—are among the most challenging markets to sell insurance to. But you can generate a lot of business by targeting millennials, if you know how to reach them. Here are a few tips.

Pricing is important. Younger buyers are extremely price-sensitive. True, you probably don’t have much control over how much one customer’s plan will cost per month; that will depend on the company whose products you sell, and that customer’s situation.