According to Facebook’s own operational report, the platform had 1.73 billion daily active users in March 2020—and that number keeps going up.

Facebook may not be the first platform you think of when considering where to network as an insurance agent or broker—LinkedIn tends to be the preferred platform for those in the insurance industry.

However, chances are everyone in your target audience is on Facebook—and it has great capacity for targeted advertising. So it’s worthwhile to maintain a presence there.

Here’s how to set up your business Facebook page.

Did you know that the insurance industry has the highest new customer acquisition cost of any industry? It costs as much as nine times more for an insurance company to gain a new customer than it does to keep an existing one.

That’s why it’s so important for insurance agents to focus on keeping their existing customers happy—this may be even more important than bringing in new business. Here are three tips for keeping your customers loyal.

Streamline how you bring new customers on board