Let’s face it: most of your target audience is not going to be thinking about insurance during the holidays. But that doesn’t mean you should take a break from outreach. It just means shifting your tactics. The holiday season is a great time to reach out and engage with your community—both locally and online. Here […]
Four Business Habits to Leave Behind in 2020
A new year is upon us—and that means an opportunity to take stock of what we’ve done right in the previous year, and what we could do better. Here are a few bad habits that are surprisingly common among people in the insurance industry—and other industries besides. Cut these habits, and you’re likely to have […]
B2B vs. B2C Marketing: A Difference in Mindset
When you’re selling to businesses, your sales and marketing tactics may often differ greatly from those you’d use to reach individual consumers. There are significant differences in terms of the buying cycle and what influences a buying decision when it comes to B2B (business-to-business) and B2C (business-to-consumer) markets. Here’s an overview of the main differences. […]
Five Steps to Strengthening Rapport With Your Insurance Customers
In any sales position, building rapport with your customers is crucial. The same is true with insurance. Building good relationships with customers results in increased loyalty and retention, as well as referrals and more revenue for you. Here are a few ways you can strengthen your relationships with customers more—and make those relationships the foundation […]
How to Differentiate Yourself as an Insurance Agent
It’s not easy to make your business stand out when you work in the insurance industry. Competition is intense, and sometimes it can be hard to put your finger on exactly what sets you apart—and why customers should work with you instead of your competitor. But knowing why customers choose you over competitors can drastically […]
Insurance Marketing: Is Direct Mail Still Worth It?
In today’s marketing landscape of social media, online quote forms, email newsletters, and email marketing, direct mail can seem out of touch. But the reality is that many insurance agents are still mailing prospective customers directly—and making money at it. Here’s a look at why. Email inboxes are overflowing. Most businesses promote themselves through email […]
How to Develop a Content Strategy for Your Insurance Blog
Fresh, original content. Search engines love it—and so do your visitors. As an insurance agent, you can build your credibility, generate leads, and make your website an informative destination for visitors by running a successful blog. But what goes into an insurance blog? To do it right, you need to discuss topics that are of […]
Can Insurance Agencies Market on Instagram? (Yes!)
When it comes to social media marketing, Instagram is still under-utilized by the insurance industry. And that’s a shame because if you do it right, Instagram can be very effective. According to TechCrunch https://techcrunch.com/2018/06/20/instagram-1-billion-users/, Instagram sees approximately 1 billion users per month (as of 2018). Chances are you’ll find all the same prospects on Instagram […]
Brand Consistency: Why It’s Important for Insurance Agents
When it comes to branding, the key is consistency. Brand consistency just means keeping your branding the same across all your marketing platforms and campaigns. It also means keeping your company’s actions and communications in line with your values. According to a report by Circle Research, 77% of marketers say branding is absolutely crucial to […]
Selling Insurance to Younger Customers
Millennials-those born between the early 80s and the early 2000s—are among the most challenging markets to sell insurance to. But you can generate a lot of business by targeting millennials, if you know how to reach them. Here are a few tips. Pricing is important. Younger buyers are extremely price-sensitive. True, you probably don’t have […]
B2B vs. B2C Marketing for Insurance Brokers
No matter what industry you’re in, it’s crucial to know your audience. Depending on the type of insurance you sell, you may be in a B2B (Business to Business) or a B2C (Business to Consumer) market. These two are fundamentally different in some ways—but similar in others. Here’s a look at things to keep in […]
Five Social Media Missteps for Insurance Agents to Avoid
Social media accounts are practically mandatory these days when you’re considering promoting any business—and that includes insurance. They can be a great way to expand your reach and get people interested in what you sell. But each social media platform has its own culture—and its own potential pitfalls. That said, there are a few common […]
Should You Use a Customer Service Chatbot on Your Insurance Website?
Chatbots are ubiquitous these days. These AI computer programs simulate a conversation—either via voice or text. Some can be quite convincing, and there’s been an uptick in applying this technology to customer service—including among insurance companies. Insurance companies like GEICO, HDFC Life, and Liberty Mutual have all launched chatbots for customer service—and according to a […]
Automate Your Insurance Marketing and Save Time
Insurance is an industry based on relationships. Staying top-of-mind with key customers by reaching out on a regular basis can go a long way toward cultivating those relationships—but that takes a lot of time. The good news is that you can automate a great deal of this process—even if it’s personalized. There are many ways […]
Five New Years Resolutions to Grow Your Insurance Business in 2019
We assume you want to make more money in 2019—we all do. Here are a few ideas for boosting your business in 2019 that you can implement immediately. Enhance your customer service. A lot of insurance agents talk a strong game on customer service, but not everyone delivers. Being the agent who walks the walk […]
Six Ways to Make Your Insurance Website More Helpful to Prospects
These days, insurance prospects want to find the information they need immediately online, without having to call to get a quote. If they can’t get that, they’ll often move on to your competitors. Yet many insurance agency websites are little more than glorified brochures—static sites that haven’t been updated since the 1990s. If this sounds […]