Four Tips for Creating an Insurance Sell Sheet that Works

A sell sheet is a single-page, double-sided sales document—usually in 8.5 x 11” size—that lays out the details of your product or service in simple, easy-to-understand terms. More concise than a brochure and more detailed than a postcard, they’re ideal for any situation where you have to explain a complex product concisely.

Of course, sales sheets only work when they’re done well. Here are a few tips to ensure that when you hand your insurance prospect a sales sheet, it actually gets attention, conveys the message you want, and persuades your prospect to say yes.

How Cyber-Secure is Your Insurance Agency?

If you aren’t concerned about cyber security threats, you should be. Cyber crime is expected to cost companies over $6 trillion by 2021, and smaller companies are just as vulnerable as big global enterprises—sometimes more so. Insurance companies are especially vulnerable, because they work with large volumes of sensitive client information. This means you have to be especially committed to protecting your customers’ data.

Cyber threats are new and constantly changing. Here are a few things you can do today to make your business and client information more secure.

Email Marketing for Insurance Agents: Getting the Opt-In

Marketing professionals will tell you: the money is in the list. A strong list of email addresses from people who both have the money to buy from you and have an interest in what you sell is worth its weight in gold. But how do you build that list?

Buying lists can be hit or miss—and it’s usually a miss. It’s always most effective to build the list yourself. But that takes some strategy.

Here are some ideas for getting people to opt into your email marketing.

Marketing Resolutions for Insurance Agents in 2018

Setting aside time to grow your business can be challenging—especially if you have a full day’s worth of work servicing the customers you already have. But it’s necessary if you want to grow.

The start of the year is when many business owners—insurance agents included—decide how to allocate their marketing resources in the coming twelve months. Here are a few resolutions for you to consider as we move into 2018.

Four Strategies to Stay Top-of-Mind With Your Insurance Prospects

Most people don’t think about buying insurance until they need to. When you contact a prospect for the first time, you may hit them right when they need a new policy—but you probably won’t get that lucky. Here are a few ways to remind your prospects about you periodically—in a pleasant, non-invasive way—to insure that when they do need insurance, you’re the first person they think of.

A blog post about blogging

How Not to Waste Your Time on Insurance Blogging

If you’ve been looking for insurance marketing advice, chances are someone has told you to start a blog. And blogging can be a great way to spread the word about your business—but it can also be a huge waste of time. Here are a few tips to make sure you get results from your insurance blog—and attract the audience you’re looking for.

More Insurance Marketing Mistakes—and How to Avoid Them

There are many marketing strategies that can go a long way toward building your business and bringing in a steady stream of new referrals. However, it’s easy to make mistakes that can seriously weaken the impact of what you do.

Four Tips for Generating More Traffic to Your Insurance Website

If you’re an insurance agent, having a website is non-negotiable. Customers expect to be able to check you out, learn about your products, and even get a quote online. But just because you build it doesn’t mean they will come. If you’re finding you’re not getting as much traffic to your website as you’d like, here are a few tips for generating more.

Got a Negative Online Review? What to Do.

It’s practically inevitable. If you’re marketing your insurance business on social media—and in this day and age, it’s very difficult to avoid it—then eventually you’ll get a negative review online. This can be a challenge to deal with—both professionally and personally. But the way you deal with it can actually bring you more business, if you do it right. Here are a few tips.

Inspiring Your Insurance Sales Team: Six Tips

It’s tough enough keeping yourself inspired sometimes. If you’re leading a team, it’s essential to keep them engaged and motivated to earn more money—both for themselves and for your business. Here are a few tips for keeping your sales team inspired—and sustaining your revenue.

Nailing the Conversation: Five Tips to Better Insurance Sales

A successful insurance sale often starts with a conversation. And that conversation is crucial to landing a sale. Here are a few tips for making sure it goes the way you want—with a new customer at the end.

Six Low-Budget Marketing Ideas for Insurance Agents

Marketing your business doesn’t have to be expensive. There are plenty of ways to get the word out, build an audience, get traffic to your website, and generate leads that don’t have to cost a cent. Here are a few ideas.

Prospecting for Insurance Clients: Look Under Every Stone

Prospecting can be the most difficult part of an insurance agent’s job. You can do it actively—scouring places like LinkedIn or visiting your local business organizations to find those who need the insurance you sell—or you can do it passively, with a properly SEO-optimized website and a good referral program, among other ideas. Here are a few tips for driving insurance prospects to your business.

Should You Still Advertise on Television?

People still watch television. According to a recent Nielsen report, people watched approximately 141 hours of television per month in the third quarter of 2014. But with all the other ways available to reach your prospects these days, is television worth the investment? Here are a few things to consider before you decide.

Should You Offer Insurance E-Books and White Papers?

White papers, e-books, and other types of long-form content are becoming more and more popular as a marketing tool across numerous industries. But they also take a great deal of effort to produce—and aren’t always worth it. Here are a few things you should ask yourself before making the commitment.

Using Explainer Videos to Market New Insurance Products

Explainer videos are brief, funny videos, usually about 60-90 seconds long, that explain a product or service. They gained popularity in the software industry, but these days they can be seen in many different sectors—including in insurance.

Insurance Blogging Tips for Better SEO

Blog, SEO

Insurance agents blog for a number of reasons. These include building an expert reputation, connecting with customers, starting conversations, attracting media attention, and improving the website’s visibility in search engines. Blogging can be a very effective tool for SEO, or search engine optimization, and you can get great results without being an expert. Here are a few things to keep in mind.

Four Tips for Nurturing Strong Relationships Online

Building strong relationships with your customers is crucial in the insurance industry. This goes for customers you interact with online as much as it does for those you meet in person. Here are a few ideas for pulling it off gracefully.

Four Insurance Marketing Mistakes to Ditch in 2017

The start of a new year is a great time to take stock of what’s working—and what isn’t—in your marketing strategy. It’s just as important to give up on tactics that aren’t getting you anywhere as it is to stick with activities that are achieving great results. Here are a few moves to ditch in the coming year.

Insurance Trends in 2016

Now that 2016 is over, it’s possible to look back at the year in insurance—its positives as well as its negatives. 2016 was a challenging year for many, but there were also some bright spots in the year. Here are a few of the things that had an impact on the insurance industry.