Tips for Insurance Agents on Effective Cross-Selling

Blog, Sales

Selling to existing customers is always easier than generating business from a brand-new source. It’s less expensive, too. Once they’ve bought from you once, customers are more willing to spend money with you again—they’ve already proven they trust you. And while there might be better deals out there, it takes time to shop around—and many customers are more than willing to stick with what they know.

Free Ways Insurance Agents Can Keep In Touch With Customers & Prospects

Persuading a prospect to become a customer often involves “showing up” a certain number of times—staying in touch with them on a regular basis so that when they’re ready to buy the kind of insurance you sell, you’ll be the first person that comes to mind.

The bad news is that this takes time and a certain amount of planning. The good news is that it doesn’t have to be expensive. Here are some free marketing ideas for insurance agents who need to keep in touch with customers and prospects.

Four Ways Insurance Agents can Get The Most Out of Facebook

Over a billion people use Facebook—and chances are, most of your customers are on the site as well. This makes it a powerful and essential marketing tool. You might use Facebook yourself to keep in touch with friends and family—and it’s a natural extension to use it to keep connected to customers.

However, transitioning from using Facebook for personal reasons to using it as a marketer isn’t always as easy as it should be. Here are some marketing ideas for insurance agents in engaging your customers on Facebook—and making sure they keep you in mind for their insurance needs.

Four Ways to Leverage Twitter to Build Your Insurance Business

Twitter can be a powerful tool in boosting your business—but the right way to do it isn’t always self-evident. One reason is that there is no “right way” to use Twitter—many people have had success using it in different ways. However, if you’re in the insurance business, there are a few specific things you could be doing to make your Twitter efforts more effective. Here are a few ideas.

Social Media Strategies for Time-Strapped Insurance Agents

Making time for social media can be the biggest challenge for many insurance agents in using it effectively. But there are plenty of ways to minimize the time spent on social media while still getting a lot out of it. Here are a few ways to use it effectively — without letting it take over your life.