Insurance Agents: Getting the Attention of Millennial Customers

Millennials are a huge market—and they need some types of insurance just as much as their older counterparts, if not more. There are plenty of opportunities for insurance agents in marketing to millennials. However, you need to know how to talk to them—and where to find them. Here are a few ideas for successfully capturing millennial attention and selling them insurance.

Five Things New Insurance Agents Can Do to Grow Their Businesses

It is not easy being a new insurance agent. The insurance landscape is rapidly changing, becoming more competitive even as carriers are looking to pay lower commissions; both the economic downturn and the Affordable Care Act have made the industry more difficult to break into than ever.

Still, there are opportunities for new insurance agents to grow their business and thrive—even in these challenging market conditions. Here are a few things you should do immediately as a new insurance agent.

Content Marketing Tips for Insurance Agents

Content marketing is a method of promoting your business that involves the creation of relevant and valuable content—blog articles, webinars, podcasts, ebooks, and a host of other types of content—in order to attract a specific audience. The key is to inform, not to sell—at least not initially. But ultimately, effective content marketing boosts both traffic and sales.

Insurance Agents: Six Tips for Boosting Your Referral Rate

Blog, Networking

Word-of-mouth is an important way to get new business—whether you’re just starting out or have an established roster of customers. Referrals are one of the most effective ways of getting new business, because a customer who’s been referred to you is most likely to trust you—they heard good things about you from someone else they trust. A referral that results in new business might seem like a stroke of good luck—but there are a lot of specific things you can do to boost referrals, and this can be one of the most important parts of an insurance agent’s marketing plan.

Screen Sharing- A Great Customer Service Tool for Your Insurance Customers

If you’re an insurance agent, chances are you talk to a lot of your customers on the phone. You can improve your customer service, however, by using screen-sharing technology to enhance your communication with them.

Six Summertime Ideas for Celebrating Your Insurance Customers

It’s summer—and that means beaches, barbecues, and pool parties. It’s also a great time for insurance agents to put a summer marketing plan to work. Summer is a perfect time for showing your customers you care about them and are thrilled to have their business. Here are a few ideas.

Dealing With Negative Reviews and Comments on Social Media: How to Turn the Conversation Around

Social media provides insurance agents with unprecedented opportunities to interact with customers, be part of a conversation, and build relationships. But what happens when the conversation turns negative? One of the scariest and most intimidating aspects of social media for many businesses—and one that stops many people from trying it, or sticking with it—is dealing with negative comments.

Getting More Out of Insurance Continuing Education

Insurance continuing education doesn’t just help you keep your license and certification current. It can also be crucial to keeping you informed about industry rules and regulations. The regulatory landscape differs throughout the states and it’s constantly changing, so it’s crucial that licensed insurance professionals periodically learn about the changes that affect the types of insurance they sell.

Promoting Your Insurance Agency Through Video

Blog, Networking

Video marketing is a great way for insurance agents to connect with existing and potential customers. Not only is it efficient and cost-effective—you can film and upload a video from your office for pennies on the dollar, and distribute it for free or practically free across social media—but it’s a great way to bring your personality and passion to an industry that many perceive as being dry and boring. Engage customers, answer questions, and build your business—everybody wins. Here are a few ideas for videos you can film and put up on your social media platforms and websites.

Follow Up and Get More Business: Tips for Insurance Agents and Brokers

If your clients don’t hear from you regularly, chances are you’re missing some opportunities. Even those who invest heavily in their marketing strategies often drop the ball when it comes to following up with customers. If you can adopt a regular, consistent follow-up strategy, you’re sure to make a positive impression. Here are a few tips to help you do that.

A Marketing Budget: Why Insurance Agencies Need One

Lots of insurance agencies spend plenty of money on advertising and marketing—without actually deciding how much money to spend ahead of time. But even if you’re yet to be established and you’re planning on relying on the low-cost and even free marketing options out there for the time being, it’s important to bear in mind that even the cheapest marketing can be expensive. The key is to plan ahead!

Get Involved! Four Ways to Build Exposure for Your Insurance Agency— In the Community You Serve

Blog, Networking

For many insurance agencies, most business is local business. True, maximizing your insurance marketing efforts and social media strategy is important—but you can also make connections, and generate revenue, by rolling up your sleeves and getting involved in the community around you. Here are just a few ideas to help you and your employees get out of the office and get involved.

Insurance Agency Phone Etiquette: How to Get It Right

It’s true that some people would rather send a text or email than talk on the phone these days. But insurance coverage can be complicated, and chances are your customers will have plenty of questions that can be handled much more efficiently through a phone conversation. In addition, your business building plan might involve cold-calling. As an insurance agent/broker, you might find yourself on the phone for a large portion of the day. Here’s a list of guidelines for making a good impression on the phone.

The Art of the Follow-Up: Tips for Insurance Agents

Blog, Sales

Insurance customers have a lot of choices these days. From larger insurance companies to local independent agents, there are plenty of companies trying to get their business—and if you want to win, it’s your job to cut through the noise. One of the ways you can do that is through effective follow-up.

Even among agencies that invest heavily in sales and marketing, follow-up is one of the areas where few excel. But it can be an extremely effective sales tool. Here are a few sales tips for insurance agents on mastering the art of the follow-up.

How to Hide Your “Likes” on Facebook in 2014

Facebook wants you to share your “Likes.” It wants your friends to see all the pages you “Like,” as well as businesses. But you may not want that information shared around—for a variety of reasons. By default, all the pages you “Like” on Facebook are visible to your friends and connections. However, it’s possible to change your Facebook privacy settings to hide them. To do it, follow these directions:

  1. Scroll down to the “Likes” box to the left of your timeline. Not your News Feed but your timeline.

Tips for Insurance Agents on Effective Cross-Selling

Blog, Sales

Selling to existing customers is always easier than generating business from a brand-new source. It’s less expensive, too. Once they’ve bought from you once, customers are more willing to spend money with you again—they’ve already proven they trust you. And while there might be better deals out there, it takes time to shop around—and many customers are more than willing to stick with what they know.

Free Ways Insurance Agents Can Keep In Touch With Customers & Prospects

Persuading a prospect to become a customer often involves “showing up” a certain number of times—staying in touch with them on a regular basis so that when they’re ready to buy the kind of insurance you sell, you’ll be the first person that comes to mind.

The bad news is that this takes time and a certain amount of planning. The good news is that it doesn’t have to be expensive. Here are some free marketing ideas for insurance agents who need to keep in touch with customers and prospects.

Four Ways Insurance Agents can Get The Most Out of Facebook

Over a billion people use Facebook—and chances are, most of your customers are on the site as well. This makes it a powerful and essential marketing tool. You might use Facebook yourself to keep in touch with friends and family—and it’s a natural extension to use it to keep connected to customers.

However, transitioning from using Facebook for personal reasons to using it as a marketer isn’t always as easy as it should be. Here are some marketing ideas for insurance agents in engaging your customers on Facebook—and making sure they keep you in mind for their insurance needs.

Four Ways to Leverage Twitter to Build Your Insurance Business

Twitter can be a powerful tool in boosting your business—but the right way to do it isn’t always self-evident. One reason is that there is no “right way” to use Twitter—many people have had success using it in different ways. However, if you’re in the insurance business, there are a few specific things you could be doing to make your Twitter efforts more effective. Here are a few ideas.

Social Media Strategies for Time-Strapped Insurance Agents

Making time for social media can be the biggest challenge for many insurance agents in using it effectively. But there are plenty of ways to minimize the time spent on social media while still getting a lot out of it. Here are a few ways to use it effectively — without letting it take over your life.